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[...] the banks have requested that we move into this space. [...] with customer experience initiatives in banking being a top priority, it makes sense that we link all the different banking programmes together.

2009 JUN 13 - (VerticalNews.com) -- Egyii, the Singapore based learning and development consultancy, has announced its launch into the Consumer and Retail Banking space, leading with a new perspective on "customer experience."

Egyii will continue to focus on its current agenda of Priority and Private Banking but will expand into Consumer and Retail Banking with more thought leadership, web based material and customized, in-house curriculums.

Trip Allen, Egyii's Director of Sales and Marketing, says "The Consumer and Retail space is a logical choice for us. In fact, the banks have requested that we move into this space. And with customer experience initiatives in banking being a top priority, it makes sense that we link all the different banking programmes together."

James Irvine, Egyii Director of Programme Development, says "Financial organizations are struggling and it is the customer who is suffering, causing a break of loyalty and trust and a loss of business."

"Bankers can continue to focus on re-engineering products, systems and policies. Alternatively, they can break the mold and focus on the customer and the customer experience."

For the "Improving the Customer Experience in Banking" white paper: http://www.egyii.com/news.html .

Keywords: Egyii, Advertising, Asia, Engineering, Finance, Financial, Investing, Investment, Marketing, SingaporeAdvertising, Asia, Egyii, Engineering, Finance, Financial, Investing, Investment, Marketing, Singapore.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2009, Marketing Weekly News via VerticalNews.com.